The 5 Ps of Wine Preference™
We want you to understand the bottle you’re buying so you can shop with confidence.
We designed our product information system called the 5Ps of Wine Preference™ to give you consistent product information on every bottle so you can learn about wine at your own pace, understand your preferences and feel comfortable (and confident!) trying something new.
GET TO KNOW MORE WINES YOU SHOULD LOVE!
We’re working hard on putting together a library of wine references and musts – Oenophiles, we’d love to hear your thoughts; send us your favorites!
PROCESS
Winemaking
Techniques used in the fermentation process of wine making
Aging
Techniques used after fermentation and during the wine aging process impact the flavors and structure of what ends up in the bottle