The 5 Ps of Wine Preference™
We want you to understand the bottle you’re buying so you can shop with confidence.
We designed our product information system called the 5Ps of Wine Preference™ to give you consistent product information on every bottle so you can learn about wine at your own pace, understand your preferences and feel comfortable (and confident!) trying something new.
GET TO KNOW MORE WINES YOU SHOULD LOVE!
We’re working hard on putting together a library of wine references and musts – Oenophiles, we’d love to hear your thoughts; send us your favorites!
BASICS
Type
General category of types of wine
Country
Countries that produce high quality wines
Grape
Specific species or hybrid species of Vitis Vinifera used in wine making
REGION
An area suited by climate and soil conditions to the cultivation of grapes for the purpose of wine making
Sub-Region
A more specific area of the region that exhibit unique climate and soil conditions
Appellation
A legally defined and protected geographical indication used to identify where the grapes for a wine were grown
LAND
General farming or wine producing techniques